Marketing Manager with extensive experience in international market penetration, SEO, and influencer marketing.
Currently leading the Marketing Operations and AI Growth vertical at Vantage Circle — driving AI adoption and innovation through agentic tools like Claude Code and Codex.
Proven track record executing content marketing strategies for European and GCC markets, significantly increasing web traffic and brand visibility.
Skilled in both on-page and off-page SEO, with demonstrated ability to scale traffic to millions of monthly visitors.
Adept at leveraging influencer relationships and affiliate marketing to enhance brand presence and drive MQLs.
Professional Experience
Manager — Marketing Operations and AI GrowthVantage Circle, Guwahati, India
April 2026 – Present
Marketing Operations: Driving data analysis and operational efficiency across marketing functions, enabling better decision-making through structured reporting and process improvement.
AI Growth: Led agentic AI adoption across the organisation, onboarding 200+ employees onto Claude Code and Codex workflows — saving an estimated 2 hours per person per day (400+ hours saved daily org-wide). Teams now independently build and maintain their own dashboards, reducing dependence on engineering resources.
Manager — OutreachVantage Circle, Guwahati, India
April 2021 – March 2026
Influencer Marketing: Managed to get the coveted Knowledge Panel for Vantage Influencers Podcast. Led influencer marketing efforts, engaging top HR personalities for podcasts utilized in ABM campaigns. Co-ordinated 100+ podcast episodes to date.
International Market Penetration: Developed and executed content marketing strategies for France, Spain, and Germany using the Helsinki Opus model for regional language conversion, reviewed by native freelance writers. Boosted EU Marketing Qualified Leads by up to 50%.
SEO Optimization: Implemented on-page SEO strategies, growing vantagelens.com from zero to thousands of monthly visitors. Contributed to the Vantage Circle blog, scaling traffic to nearly 2 million visitors per month. Created backlinks for vantagecircle.com and vantagefit.io.
Account-Based Marketing (ABM): Assisted the ABM team with daily tasks, including developing a Python script to extract names from domain names.
Affiliate Marketing: Initiated and managed affiliate marketing campaigns from planning to execution. MQLs from promoters increased overall MQLs by 5%.
Community Building: Created a WhatsApp community for HR professionals serving as a thought leadership touchpoint. The HR Community now has 100+ active HR Leaders.
AI Assistance: Built a chatbot using local LLM and RAG to surface results from in-house documents.
Manager — SEO, Social Media, and AffiliateSiteCountry, Jhansi, India (Remote)
September 2019 – February 2021
Affiliate Program Development: Created and executed the affiliate program from ideation to implementation, increasing revenue by 100%.
SEO and Keyword Research: Conducted extensive SEO and keyword research to enhance online visibility.
Social Media Management: Developed a comprehensive social media calendar ensuring consistent and strategic content posting.
Strategic Partnerships: Established a strategic partnership with HostAdvice, enhancing company visibility and credibility in the market.
Key Skills
Strategic Planning and Execution
Marketing Strategy Development
Employee Training and Development
Cross-Functional Team Leadership
Problem-Solving and Decision-Making
Excellent Communication and Presentation Skills
Tools Known
Claude CodeChatGPT PremiumPerplexity ProOpenAI WhisperMidjourneyAntigravityPythonPostgreSQLHTML / CSSFlaskJinjaAhrefsSemrushScreaming FrogApollo.ioHunterClayLinkedInAdvanced Google SearchGoogle Search ConsoleGoogle AnalyticsGoogle Data StudioGoogle SheetsMicrosoft Excel
Education
B.Sc. in Programming and Data Science (Pursuing)IIT Madras, Chennai
Master of Business Administration — Marketing & FinanceGauhati University, Guwahati
Bachelor of Engineering — ChemicalAssam Engineering College, Guwahati